McDonald's Creator Partnership

Miscellaneous McDonald's campaigns produced in partnership with Content Creators (Wong Fu, Kinjaz, Amber Liu, Mike Bow, Shawn Wasabi)

In order to be efficient with limited budgets while still creating the most relevant content for our target, we developed a system of using the talent and their production house of of choice (often Wong Fu Productions) to create custom TVCs, Behind-the-Scenes and social posts for some impactful impressions. We still wrote the TVCs and retained control of the edit in post.