MyMcDonald's Rewards

McDonald’s has decided brand loyalty deserves to be rewarded with the nationwide launch of MyMcDonald’s Rewards. An in-app loyalty program with marketing that celebrates the customer journey from their very first happy meal to today. It’s McDonald’s legacy with fans that sets the feel of this program apart. Our multilingual assets reach tell the story of the Asian American consumer brand journey from a McDonald's birthday party, to trips with friends and the entire family. (I'd love to discuss the real time numbers of this campaign as it is still fresh and we receive updates.)